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सत्यजित रे फिल्म एवं टेलीविज़न संस्थान
Satyajit Ray Film & Television Institute
An Academic Institute under Ministry of Information & Broadcasting Govt.of India
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Post Graduate Progaramme in EDM

Department of Electronic and Digital Media Management

About the Department

The Department of Electronic and Digital Media Management is the only discipline in India that has a mission to create new age content cre¬ators in the globally dynamic entertainment sector. This unique course deals with the princi¬ples and practices of Management for Televi¬sion and OTT.

The theoretical pedagogy of this curriculum in-cludes various models and methodologies in-volved in programming content, marketing, sales, operations, personnel management, fi-nance and issues with the regulatory bodies. The student managers perform the role of Exec¬utive Producer in different exercises and proj¬ects, gaining insights into the production pro¬cess in different fiction and non-fiction genres. Innumerable workshops are conducted by the market leaders representing top-notch broad-casters, OTT platforms and production compa-nies. Our alumni are successfully placed with the best organizations in the nation, offering their expertise in the growth of the overall industry.

Course Objective

The course empowers students with knowledge of the complex process of decision making in Television and OTT platforms. Content selection and promotional strategies are central to the business of the Media and Entertainment industry. The media industry is undergoing rapid and significant changes in technology, regulations, distribution and content creation. In this new global, digital, interactive. immersive, highly competitive and bottom-line-oriented media world, managers must lead with a strategic vision.
The course prepares professionals and young managers for the media, communication and entertainment industry, e.g., in Television Networks, OTT platforms, Media Companies, Advertising Agencies and similar sectors.

Course Duration

2 Years divided into 4 semesters.

Total no of Seats

7 (Seven)

Eligibility Criteria

Bachelor’s Degree in any discipline.
Candidates successful in the Joint Entrance Test (JET) will be called for Orientation and Interview.

Final merit list will be prepared on the basis of written examination(JET), orientation and interview.

Faculty & Academic Support Staff


Sudipta Bhaumik

—Professor, Electronic and Digital Media Management

Sudipta Bhaumik has been associated with media industry since the early 90’s. He is an alumnus of the Film and Television Institute of India ( FTll), Pune. Sudipta has worked both in creative and senior management roles, responsible for making strategies and executing plans as Programming Head and Creative Head. He has directed and produced various kinds of TV genres, both fiction (daily soaps, telefilms, short films) and nonfiction (game shows, talk shows, reality shows) both in India and abroad. Sudipta was the Programming Head of Zee Bangla for almost nine years. He has produced & released five Bangla feature films for Zee Network and produced & directed two international documentaries for NHK, Japan. Sudipta has been engaged with the major graduate media schools of eastern India as a visiting and full time faculty since 1997.


Ashim Sekhar Paul

—Assistant Professor, Electronic & Digital Media Management

Ashim S. Paul is an alumnus of Jadavpur University, Satyajit Ray Film & Television Institute and La Fémis (École nationale supérieure des métiers de l’image et du son). His works have been honoured in premiere film festivals in Spain, Israel, France and India and also received a Kodak award. During his five years long association with National Film Development Corporation Limited, Ashim spearheaded multiple productions, including production of several television advertisements for West Bengal Tourism. He also directed corporate documentaries and short fictions for Maharatna companies like Coal India Limited, Indian Oil Corporation and several other Miniratna companies.
Ashim, a cinéaste, also writes and presents literary articles on various forms and formats of audio-visual medium in national and international conferences.


The department is equipped with:
I. Classrooms with screening facilities for students
II. Digital Lab for the students with
1) iMac Workstations.
2) Production Scheduling and Budgeting Software for Practical Classes.
3) Digital Camcorder for preproduction.