The T of SRFTI
Training in the Electronic and Digital audiovisual platforms has become an essential need for those inclined in taking up the Television and OTT domains as their profession. This dynamic, up to the minute, ever-evolving scenario-based course is highly time appropriate and beneficial. The Electronic and Digital Media program at Satyajit Ray Film and Television Institute is the only course in India that caters to both classical Television and emerging OTT platforms.
With the current growth rate, the Media and Entertainment sector in India is expected to reach INR 2.32 trillion by 2024. The Media and Entertainment Industry comprises Television, Digital Media, Cinema, Music, Radio, Live Events, Print, Outdoor Advertising, Online Gaming, Animation and VFX. Television and OTT production was the largest contributor in 2021.
Consumers and businesses demand innovative experiences and expect media and entertainment companies to deliver them. The rapid evolution of technology has transformed media and entertainment into an experience-led industry. There will be a dearth of trained manpower. It is here that the Satyajit Ray Film and Television Institute stands out.
With the above scenario in mind, it is a boon to get trained in Electronic and Digital Media at Satyajit Ray Film and Television Institute, where hands-on training using state of art equipment will strengthen the creative process of potential content creators.
At the Electronic and Digital Media wing of the Satyajit Ray Film and Television Institute, there is a fully equipped air conditioned studio with Non-Fiction and Fiction programme producing capabilities that form the backbone of the two year Post Graduate Diploma programme.
The ever-evolving technological changes in the digital domain will require constant and regular upgradation of the course structure with innovation being the keyword. The three technology dependent courses, viz., Cinematography, Sound and Editing courses will have a flexible structure to include the latest trends and technology without compromising on quality. The three content and delivery based courses, viz, Management, Direction and Producing and Writing shall keep abreast with the latest trends, styles and treatments around the world. The students will be encouraged to think differently and to be able to face the world that is now a level playing field due to fast global media convergence.