In accordance with directives from the Secretary of the Information & Broadcasting Ministry, a cluster comprising incubation, placement, outreach, and public relations (IPOP) has been established. The cluster’s objectives are:
* Foster entrepreneurship and innovation through incubation.
* Facilitate placement opportunities for students and alumni.
* Promote outreach initiatives to industry, academia, and the community.
* Manage public relations to enhance SRFTI’s reputation and visibility.

By achieving these objectives, the SRFTI IPOP Cell has conceptualized a range of initiatives to augment the learning experience, foster research and innovation, promote entrepreneurship and enhance career prospects for students.

Incubation Cell

An incubation cell at the Satyajit Ray Film & Television Institute (SRFTI) would act as a crucial platform to foster entrepreneurship and innovation in the media industry. It would nurture creative ideas from students, alumni, and faculty, transforming them into viable projects and sustainable ventures across film, television, and emerging technologies like AVGC-XR. The cell would promote a job-creation mindset, empowering individuals to become independent media professionals. Functionally, it would offer mentorship, access to SRFTI’s state-of-the-art infrastructure, business development support (including planning and legal aspects), and crucial networking opportunities with investors and industry stakeholders. Additionally, it would provide skill enhancement and showcasing opportunities. This initiative would bridge the gap between academia and industry, cultivating a new generation of media entrepreneurs and significantly contributing to the Indian film and television sector’s growth.
POC: Souvikk Dasgupta

Placement Cell

The placement cell functions uniquely, less as a traditional recruitment agency and more as a dynamic career facilitation and industry liaison unit. It empowers graduates by leveraging SRFTI’s extensive industry network of leading production houses, channels, and OTT platforms. This involves actively connecting students with internships and projects crucial for portfolio building, and harnessing the powerful alumni network for mentorship and direct hiring opportunities. The institute also showcases student talent through screenings for industry professionals and provides essential career guidance on resume building and job search strategies. Furthermore, the cell has created a dedicated WhatsAppgroup to broadcast real-time employment and project-related news, and has successfully secured internships and scholarships for students directly from industry stakeholders, demonstrating its proactive approach. Ultimately, this comprehensive support systemequips SRFTI graduates with the skills, connections, and reputation needed to thrive as
successful independent professionals or find opportunities within the competitive filmand television landscape.
POC: Animitra Chakravarti

Outreach Cell

The Outreach Cell at Satyajit Ray Film & Television Institute (SRFTI) plays a pivotal role in expanding the institute’s influence and fostering collaboration within the academic and professional spheres of film and media. Beyond traditional admissions, this cell actively works to connect SRFTI with the broader community, showcasing its expertise
and facilities. A key initiative of the Outreach Cell is to initiate strategic tie-ups with other premier academic organizations, both nationally and internationally. These partnerships are designed to facilitate mutually beneficial student and faculty academic exchange programmes, allowing participants to share knowledge, diverse perspectives, and
innovative practices in filmmaking and media arts. By engaging in such collaborations, the Outreach Cell not only enhances SRFTI’s global standing but also enriches the learning experience for its students and faculty, fostering a more interconnected and dynamic educational environment.
POC: Sukanya Bhowal

Public Relation Cell

The Public Relations (PR) Cell at Satyajit Ray Film & Television Institute (SRFTI) is instrumental in shaping and disseminating the institute’s public image and core values.
Its primary role involves promoting SRFTI’s vision, mission, and unique functions across various media platforms, with a significant focus on social media. By strategically communicating the institute’s achievements, academic excellence, and contribution to the film and television industry, the PR Cell aims to spread SRFTI’s reputation and attract
top talent. This proactive outreach not only informs the general public but also plays a crucial role in assisting aspiring students and their guardians by providing clear, accessibleinformation about programmes, admissions, and career prospects, ensuring that SRFTIremains a beacon for quality film and television education.
POC: Swarnava Roychowdhury