Department of Electronic and Digital Media Management
This course is the study of the principles and practices of electronic and digital media management. The course studies the process of the decision making methods involved in programme content, marketing, sales, operations, personnel, finance and issues with the regulatory bodies. The media industry is undergoing rapid and significant changes in technology, regulation, distribution, and content. In this new global, digital, interactive, highly competitive and bottom-line-oriented media world, managers must lead with strategic vision.
The course prepares ready professionals and young managers for the media, communication and entertainment industry e.g. in Television Channels, Radio Stations, Advertising Agencies etc. Students will also be equipped to work on platforms like the Web and Mobile besides serving in Programming, Marketing and Sales departments across different sectors.
2 Years divided into 4 semesters.
Total no of Seats
Bachelor’s Degree in any discipline.
Candidates successful in the Joint Entrance Test (JET) will be called for Orientation and Interview.
Final merit list will be prepared on the basis of written examination(JET), orientation and interview.
Faculty & Academic Support Staff
—Professor, Electronic and Digital Media Management
Sudipta Bhaumik has been associated with media industry since the early 90’s. He is an alumnus of the Film and Television Institute of India ( FTll), Pune. Sudipta has worked both in creative and senior management roles, responsible for making strategies and executing plans as Programming Head and Creative Head. He has directed and produced various kinds of TV genres, both fiction (daily soaps, telefilms, short films) and nonfiction (game shows, talk shows, reality shows) both in India and abroad. Sudipta was the Programming Head of Zee Bangla for almost nine years. He has produced & released five Bangla feature films for Zee Network and produced & directed two international documentaries for NHK, Japan. Sudipta has been engaged with the major graduate media schools of eastern India as a visiting and full time faculty since 1997.
Ashim Sekhar Paul
—Assistant Professor, Electronic & Digital Media Management
Ashim S. Paul is an alumnus of Jadavpur University, Satyajit Ray Film & Television Institute and La Fémis (École nationale supérieure des métiers de l’image et du son). His works have been honoured in premiere film festivals in Spain, Israel, France and India and also received a Kodak award. During his five year long association with National Film Development Corporation Limited, Ashim spearheaded multiple productions, including production of several television advertisements for West Bengal Tourism. He also directed corporate documentaries and short fictions for Maharatna companies like Coal India Limited, Indian Oil Corporation and several other Miniratna companies.
Ashim, a cinéaste, also writes and presents literary articles on various forms and formats of audio-visual medium in national and international conferences.