Logo of SRFTI
सत्यजित रे फिल्म एवं टेलीविज़न संस्थान
Satyajit Ray Film & Television Institute
An Academic Institute under Ministry of Information & Broadcasting Govt.of India
Logo of SRFTI

Post Graduate Progaramme in EDM

The T of SRFTI

Training in the Electronic & Digital Audio-Visual platforms has become an essential need for those inclined to taking up the audio-visual platforms as their profession. This dynamic, up to the minute ever-evolving scenario-based course is highly time appropriate and beneficial. It is perhaps the only course in India that moves with the need of the time.

The TV industry alone stands at INR 588.3 billion in 2016 notching 8.5% growth over 2015 and is projected to grow at a CAGR of 14.7% over the period 2016-2021.

TV viewing in rural areas increased by 30% in 2016, with 344 million people watching television. It has become the most sought after and impactful medium for advertisers.

Internet enabled mobile phones crossed the 300 million mark in 2016. It is expected to touch 700 million in 2021. Such mobile phone users prefer video on the go. That is another area that has a great future. Mobile only channels have been launched but such channels will need to be manned. There will be a dearth of trained manpower. It is here that SRFTI will stand out.

Films, in 2016 faced a decline in its two main market segments – domestic theatricals and cable & satellite rights. However, digital ‘versioning’ has emerged as a new vertical. Home video saw a decline too.

With the above scenario in mind, it is a boon to get trained in Electronic and Digital Media at SRFTI, where hands-on training using state of the art equipment will strengthen the creative process of potential content creators of the future.

There are two fully equipped studios with News Automation, Motion Virtual Reality, Live Sports, Music, Non-Fiction and Fiction programmes being an integral part of the two-year course.

The ever-evolving technological changes in the digital domain will need constant regular upgradation of the course structure with innovation being the keyword. The three technology dependent courses viz. Digital Cinematography, Sound and Editing courses will have a flexible structure to include the latest trends and technology without compromising on quality. The three content and delivery based courses viz. Management, Producing and Writing shall keep abreast of the latest trends and treatments around the world. The students will be encouraged to think differently and to be able to face the world that is now a level playing field. The students will be prepared to face the industry needs of less investment and more profits, creating new verticals along the way.


Ashoke Viswanathan

Course Structure

Semester Content Exercise Project

1. Theory classes by in-house faculty introducing the basics of each discipline..

2. Theory classes by external faculty introducing the broad spectrum of arts like music, literature, visual arts, acting etc.

3. Classes by industry professionals about industry practices, media law, media management etc.

Short programme for web

1. Theory classes by in-house faculty on the advanced concepts of each discipline.

2. Advanced practical classes.

3. Workshop / Masterclasses by outside experts or industry professionals

Multicam familiarization
News & current affairs programme

03 Music show, Radio fiction,
Live sports programme
04 Web series / Television Series